414
Ruum 414
We are a design studio passionate about nurturing beloved brands and creating unforgettable visual experiences.
Selection of works
Why is Estonia not a kingdom?
Exhibition design for the History Museum
Institute of the Estonian Language wayfinding
A visitor-friendly wayfinding system
Dekoor
A timeless concept for an interior design salon
Tallinn Urban Space Festival 2023
Seasonal design for Tallinn Urban Space Festival that speaks to people of all colours and shapes.
Local Beauty. Tallinn Jewellery Factory
Visual identity for an exhibition of the creations of the Tallinn Jewellery Factory.
Roofit.Solar
A fresh minimalist identity for a creator of high-quality and innovative solar roofs.
Ülemiste City
Rebranding of Estonia’s biggest and fastest-growing smart business campus.
European Design Festival 2022
Seasonal design for the European Design Festival 2022 in Tallinn
“Loovusest ja logelemisest” Jaan Aru
A popular science book about creativity, thought flashes, the curse of smartphones, and the exciting secrets of the human brain.
Estonian Children’s Literature Centre
Bringing books closer to kids by refreshing the image of the Estonian Children’s Literature Center.
Pallas 100. The Art School and Its Legend
An exhibition and book celebrating 100 years of art education in Tartu.
Estonian Design Awards 2022
Seasonal design inspired by circularity.
Estonian Association of Youth Workers
A new visual tool case for youth workers in Estonia.
Tallinn Botanical Gardens
A visual identity centred around the beauty of plants.
Anne Veski. A Pop Icon
Design and advertising materials for an exhibition paying tribute to a living music legend.
Foreko
Web design for one of the largest forestry groups in Estonia.
Viljandi Guitar Festival
Complete rebrand of a unique guitar lovers’ festival.
Simple Session 19
Seasonal design for an international extreme sports competition.
Portail
A fresh face for the most read lifestyle portal in Estonia.
Wisefab
A new look for a legendary racing products producer.
Interior Inspiration
Designing and art directing for a interior design inspiration catalogue.
Heaps of happiness!?
Visual identity and illustrations for an exhibition on well-being, mental health, and balance.
Puänt bookstore
Creating a quirky new visual identity for a beloved independent bookstore and publisher.
Tallinn Cathedral School 700
An historical exhibition illustrating the story of Estonian education throughout the centuries.
Future Forum 2021
Visual identity for the first-ever Ülemiste City Future Forum conference.
byMukk
A poetic brand for a local natural cosmetics line.
Mirai
A visual identity for a brand of future tastes.
Rado restaurant
Branding for a modern restaurant in Tallinn’s old town.
Design Market
Seasonal branding for Estonia’s biggest design market.
LUUP 2022
A fresh visual identity for a beloved children’s literature festival.
Tiit Pääsuke “Nostalgialess”
A retrospective exhibition and book about the life and works of Tiit Pääsuke.
Budopunkt
Rebranding the oldest Estonian martial arts gear shop.
MOMU Motosports Museum
A modern branding for a museum exhibiting the history of motorsports.
Fashion line: Estonian ladies’ fashion 1920–1940
Designing an exhibition and book about Estonian ladies’ fashion of the 1920s to 1940s.
Simple Session 18
Seasonal design for an international extreme sports competition.
Animated Dreams animation film festival
Seasonal design inspired by dreams for Estonia’s oldest and largest animated film festival.
LOOK magazine
Design and layouting of a bilingual cultural magazine.
Year of Children’s and Youth Culture
A spirited visual identity for the Ministry of Culture’s theme year.
Tallinn Bicycle Week
Urban cycling and bike culture festival design inspired by rolling.
Slow.ee
Branding Estonia’s first fully vegan and sustainable web store.
Tallinn Black Nights Film Festival
20th anniversary design for the largest film festival in Northern Europe.
A spooky and revealing campaign for a genre film festival.
Ugala theater
Rebranding one of the oldest and largest professional drama theaters in Estonia.
Get to know our process
- Visual identity
- Digital solution
- Environment design
- Print design
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ABOUT US
We firmly believe that curiosity and challenging the status quo are the keys to discovering elegant solutions to complex problems. Our commitment to thoughtful design and solid execution drives our work.
Make it exciting. Make it simple. Make it last.
Keeping it real with you is our priority number one.
EXPERTISE
BRANDING
Visual Identity
Brand Strategy
Brand Guidelines
Packaging
Signage / Wayfinding
Environments
CAMPAIGNS
Art Direction
Creative Direction
Animation
Books
Catalogues
Editorial
Lookbooks
DIGITAL
Web Design
App Design
Digital Storytelling
Content Creation
FOCUS
Our primary focus revolves around crafting brand identities and creating immersive customer experiences through product, service, and environment design. Our passion for collaboration has led us to partner with global businesses and local heroes alike.
AWARDS
ADC*ESTONIA
ART DIRECTORS CLUB* ESTONIA DESIGN AWARDS
Designer of the Year
Martin Veisman, Valter Jakovski - 2020
2020
Gold
Pallas 100. The Art School and Its Legend - Book design, 2019
Book design, 2019
Silver
Pallas 100. The Art School and Its Legend - Poster design, 2019
Poster design, 2019
Silver
Tallinn Botanical Gardens - Illustration, 2017
Illustration, 2017
Silver
Viljandi Guitar Festival - Identity, 2019
Identity, 2019
Silver
Design Market - Identity, 2019
Identity, 2019
Bronze
Tallinn Botanical Gardens - Identity, 2017
Identity, 2017
Bronze
Budopunkt - Identity, 2017
Identity, 2017
Bronze
Year of Children’s and Youth Culture - Identity, 2017
Identity, 2017
Bronze
Animated Dreams animation film festival - Illustration, 2014
Illustration, 2014
AWARDS
GOLDEN EGG
ESTONIA NATIONAL ADVERTISING AWARDS
Gold
Year of Children’s and Youth Culture - Identity, 2017
Identity, 2017
Silver
Ülemiste City - Rebrand, 2022
Rebrand, 2022
Silver
Pallas 100. The Art School and Its Legend - Print design: book, 2020
Print design: book, 2020
Silver
Tallinn Botanical Gardens - Poster, 2017
Poster, 2017
Silver
Viljandi Guitar Festival - Rebrand, 2020
Rebrand, 2020
Silver
byMukk - Identity, 2019
Identity, 2019
Silver
byMukk - Packaging, 2019
Packaging, 2019
Silver
Fashion line: Estonian ladies’ fashion 1920–1940 - Print design: book, 2019
Print design: book, 2019
Silver
Tallinn Bicycle Week - Adwertising, 2017
Adwertising, 2017
Silver
Animated Dreams animation film festival - Illustration, 2014
Illustration, 2014
Bronze
Puänt bookstore - Branding, 2022
Branding, 2022
Bronze
“Loovusest ja logelemisest” Jaan Aru - Print design: book, 2022
Print design: book, 2022
Bronze
Tiit Pääsuke “Nostalgialess” - Print design: book, 2021
Print design: book, 2021
Bronze
Tallinna Botaanikaaed - Copywriting, 2018
Copywriting, 2018
Bronze
MOMU Motosports Museum - Identity, 2018
Identity, 2018
Special mention
Estonian Children’s Literature Centre - Kindermuna, 2021
Kindermuna, 2021
OUR CLIENTS
Over the years, we've earned the trust of international brands such as X-Road and Ülemiste City, renowned cultural festivals like PÖFF and Simple Session, government and public institutions, museums, and small brands with grand ambitions.
MEET THE TEAM
Martin embraces challenges and believes that every goal is achievable with determination. He is open to tackling complex tasks and finding innovative solutions. Whether it's creating 16 different flyers for one event or finishing a full Ironman race in a day (both true facts!), Martin's energy knows no bounds.
In addition to his studies in painting, he holds a BA in graphic design from the Estonian Academy of Arts. His journey took him to Paris for a while, where he honed his creative skills. Martin's diverse career includes DJing, hosting TV and radio shows (including MTV Baltics), and working as an Art Director at Vatson Wunderman agency.
After returning from a year in Australia, he joined forces with Valter to establish Ruum 414, where he's the 'bubblegum pink' to Valter's 'jet black.' Outside of work, Martin enjoys quality time with his wife and kids, hunting for new music, and engaging in lively debates on a wide range of topics.
As a designer, Martin believes that imagination knows no bounds, and each project is a unique opportunity. He strives to find a fresh perspective while adhering to design principles and craftsmanship.
Valter is a graphic design enthusiast who also has a passion for wheels, primarily two-wheeled modes of transportation. He has been involved in extreme sports on bicycles since a young age. After experiencing quite a few tumbles and breaking just about everything a person can in their body, he transitioned to motorcycle riding, with a preference for off-road adventures.
His mechanical inclination and love for tinkering have given him a deep understanding of how things come together, teaching him valuable life lessons that reflect in his approach to design.
Valter embraces challenges and views them not as obstacles but as opportunities to grow. He acquired his first toolset during his studies at Tartu Art School and the Estonian Academy of Arts. Over the years, he honed his skills as a freelance designer and later as an Art Director/Designer at the Der Tank advertising agency. Finally, he teamed up with Martin to establish Ruum 414, bringing his experience and creative vision to the studio.
Design, for Valter, resembles a complex motor with numerous components that must be assembled correctly, lubricated generously, and worked on with dedication. He thrives on systematic design, investing time in research and building a strong foundation for addressing each project. Valter believes in the audience's ability to comprehend symbols, identify systems and patterns, making it a point to create solutions that engage viewers in intriguing ways.
In an imagined graduation speech, Mary Schmich wrote: “/---/ The most interesting people I know didn't know at 22 what they wanted to do with their lives. Some of the most interesting 40-year-olds I know still don't.”
So, Helen must be interesting. At 22, while studying furniture design and restoration, she envisioned herself opening a gallery for young artists, a venture that lasted approximately 2.5 years. Her path led her through various roles—selling clothes, decorating shop windows, managing a team in a German call center, tending an organic vegetable garden, and launching her own sustainable lifestyle webshop. Helen even delved into organizing data at a law firm.
Through these diverse experiences, she uncovered her unique superpower—composition.
This affinity for organization applies to various aspects of her life, from meticulously arranging numbers in Excel sheets to organizing goods in a shop and even categorizing her bookshelf by topic, series, and color.
In her meandering journey, Helen found her way to contributing to the daily operations in our office, making it more sustainable, keeping our plants (mostly) alive, crafting lengthy texts for our site, and, most passionately, arranging words and images in books, flyers, calendars, and more.
As a devoted reader of sci-fi literature, Helen secretly harbors dreams of typesetting a literary magazine or crafting novels set in galaxies far, far away.
During workdays, you might catch her beneath her desk, sharing a moment with Oola, our resident canine companion.
WANT TO TALK ABOUT
YOUR NEXT PROJECT? FUTURE PLANS? BRANDING? SUPERHEROES? SOME IDEA? UNICORNS? YOUR DREAMS? COLORS? YOUR PROBLEMS?
We'd love to
hear from you!
hello@414.ee
(+372) 520 7052
(+372) 5558 4973
We are open when we are not closed!
Ruum 414 OÜ
Tööstuse 48–207
Tallinn, 10411
VAT: EE10179748
REG: 12699904